Loyalty Program Strategist – Blue Buffalo | Consumer (Pet Parent) Engagement

Job Number: 14898
Location(s): Wilton, CT

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Job Details

Overview & Responsibilities

Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. Our brand has experienced double and triple-digit annual growth over the past several years through strong ads, strategic marketing programs, and innovative product releases.

 

GENERAL DESCRIPTION

 

“Love Them Like Family, Feed them Like Family”.

 

This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumers (Pet Parents). This role is key to Blue Buffalo’s growth strategy: cultivating deeper, more meaningful relationships with consumers (Pet Parents) that will drive incremental value and loyalty to Blue Buffalo.  Blue Buffalo wants to be there to support consumers (Pet Parents) during all the moments that matter in their lives, so more consumers (Pet Parents) who love them like family can feed them like family.

We are seeking a Loyalty Program Strategist to join our Blue Buffalo Consumer (Pet Parent) Engagement team and report directly to the CRM Marketing Lead. The Loyalty Program Strategist will be responsible for the defining and launching Blue Buffalo’s Loyalty Program, designed to foster and deepen consumer (Pet Parent) engagement with Blue Buffalo. As a key member of the consumer (Pet Parent) acquisition and engagement team, this role will work cross functionally with brand, experience, and analytics team members to drive loyalty strategies forward.

 

KEY ACCOUNTABILITIES

  • Pioneer the definition and development of a new loyalty program to drive consumer (Pet Parent) engagement for Blue Buffalo.
  • Serve as the voice and champion for loyalty efforts across the organization ensuring that loyalty initiatives are at the forefront of activations.
  • Partner cross-functionally on the design and activation of loyalty initiatives within and across channels, ensuring proper integration and prioritization of efforts.
  • Support in the development of communications plans to ensure the loyalty program is well-represented across various outbound marketing touchpoints.
  • Plan compelling promotions and impactful rewards for loyalty consumer (Pet Parent) participants, act as the key driver to make those plans become a reality.
  • Manage calendar and timelines for loyalty program operations, working with cross functional team to ensure loyalty activities are aligned and progressing; partner and engage with MarTech product managers guiding and aligning to technology product builds that support the implementation of the loyalty program in market.
  • Create and communicate regular reports on the health of the loyalty program using a forward-thinking measurement approach.
  • Act as key liaison for finance to ensure program metrics are aligned with business goals to ensure program efficacy.

OTHER RESPONSIBILITIES AS REQUESTED

  • Understand and monitor the competitive landscape for consumer retention marketing.
  • Ability to lead, direct and support cross-functional stakeholders and outside partners.
  • Be a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.
  • Partner with experience strategy leads, CX teammates and leadership to deliver on consumer (Pet Parent) needs.

Relocation benefits will be offered for this  position.

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in marketing or related area.    

  • Subject-matter expert in loyalty programs
  • 5+ years in a retention marketing position, specifically working on a loyalty program
  • Extremely knowledgeable about loyalty industry trends and competitive analysis
  • Well versed in common loyalty program benchmarks and measurement strategies
  • Strong communicator with proven experience presenting to senior leadership, highly analytical, problem solver
  • Experience with agency leadership and strong CPG team leadership

PREFERRED QUALIFICATIONS

  • Highly collaborative with exceptional communication skills – written and verbal
  • Internal consulting skills; ability to facilitate consensus across multiple stakeholders
  • Demonstrated partnership with cross-functional teams
  • Positive attitude, leadership qualities, and flexible team-oriented approach to working with others
  • Ability to translate strategy into tactical executions
  • Expertise in marketing planning and developing measurable marketing plans, briefs translating business goals into measurable activities
  • Demonstrated experience at explaining and building support for consumer, digital, and technical initiatives
  • Deep knowledge of message personalization and execution best practices
  • Experience structuring and executing multi-faceted plans
  • Experience leading people/teams
  • Must be able to work in environment with free-roaming companion pets
  • Must be able to work in an environment with free-roaming companion pets; pet enthusiast preferred

The location for this role is Wilton, CT. Please know the health and safety of our employees is always our primary concern. As the organization continues to navigate its response to the complex and evolving COVID-19 pandemic, we anticipate that the majority of us will continue to onboard and work from home.  Candidates can expect that any travel will be delayed until COVID travel restrictions have lifted.

Overview & Responsibilities

Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. Our brand has experienced double and triple-digit annual growth over the past several years through strong ads, strategic marketing programs, and innovative product releases.

 

GENERAL DESCRIPTION

 

“Love Them Like Family, Feed them Like Family”.

 

This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumers (Pet Parents). This role is key to Blue Buffalo’s growth strategy: cultivating deeper, more meaningful relationships with consumers (Pet Parents) that will drive incremental value and loyalty to Blue Buffalo.  Blue Buffalo wants to be there to support consumers (Pet Parents) during all the moments that matter in their lives, so more consumers (Pet Parents) who love them like family can feed them like family.

We are seeking a Loyalty Program Strategist to join our Blue Buffalo Consumer (Pet Parent) Engagement team and report directly to the CRM Marketing Lead. The Loyalty Program Strategist will be responsible for the defining and launching Blue Buffalo’s Loyalty Program, designed to foster and deepen consumer (Pet Parent) engagement with Blue Buffalo. As a key member of the consumer (Pet Parent) acquisition and engagement team, this role will work cross functionally with brand, experience, and analytics team members to drive loyalty strategies forward.

 

KEY ACCOUNTABILITIES

  • Pioneer the definition and development of a new loyalty program to drive consumer (Pet Parent) engagement for Blue Buffalo.
  • Serve as the voice and champion for loyalty efforts across the organization ensuring that loyalty initiatives are at the forefront of activations.
  • Partner cross-functionally on the design and activation of loyalty initiatives within and across channels, ensuring proper integration and prioritization of efforts.
  • Support in the development of communications plans to ensure the loyalty program is well-represented across various outbound marketing touchpoints.
  • Plan compelling promotions and impactful rewards for loyalty consumer (Pet Parent) participants, act as the key driver to make those plans become a reality.
  • Manage calendar and timelines for loyalty program operations, working with cross functional team to ensure loyalty activities are aligned and progressing; partner and engage with MarTech product managers guiding and aligning to technology product builds that support the implementation of the loyalty program in market.
  • Create and communicate regular reports on the health of the loyalty program using a forward-thinking measurement approach.
  • Act as key liaison for finance to ensure program metrics are aligned with business goals to ensure program efficacy.

OTHER RESPONSIBILITIES AS REQUESTED

  • Understand and monitor the competitive landscape for consumer retention marketing.
  • Ability to lead, direct and support cross-functional stakeholders and outside partners.
  • Be a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.
  • Partner with experience strategy leads, CX teammates and leadership to deliver on consumer (Pet Parent) needs.

Relocation benefits will be offered for this  position.

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in marketing or related area.    

  • Subject-matter expert in loyalty programs
  • 5+ years in a retention marketing position, specifically working on a loyalty program
  • Extremely knowledgeable about loyalty industry trends and competitive analysis
  • Well versed in common loyalty program benchmarks and measurement strategies
  • Strong communicator with proven experience presenting to senior leadership, highly analytical, problem solver
  • Experience with agency leadership and strong CPG team leadership

PREFERRED QUALIFICATIONS

  • Highly collaborative with exceptional communication skills – written and verbal
  • Internal consulting skills; ability to facilitate consensus across multiple stakeholders
  • Demonstrated partnership with cross-functional teams
  • Positive attitude, leadership qualities, and flexible team-oriented approach to working with others
  • Ability to translate strategy into tactical executions
  • Expertise in marketing planning and developing measurable marketing plans, briefs translating business goals into measurable activities
  • Demonstrated experience at explaining and building support for consumer, digital, and technical initiatives
  • Deep knowledge of message personalization and execution best practices
  • Experience structuring and executing multi-faceted plans
  • Experience leading people/teams
  • Must be able to work in environment with free-roaming companion pets
  • Must be able to work in an environment with free-roaming companion pets; pet enthusiast preferred

The location for this role is Wilton, CT. Please know the health and safety of our employees is always our primary concern. As the organization continues to navigate its response to the complex and evolving COVID-19 pandemic, we anticipate that the majority of us will continue to onboard and work from home.  Candidates can expect that any travel will be delayed until COVID travel restrictions have lifted.

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